Browsing School of Business by Author "f7c30aea-ddf7-4b77-b0fc-d65fa742ab2d"
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Strategies Adopted by Small and Medium Enterprises for Performance Management During Covid-19 Pandemic
Maina, Hildah W (University of Nairobi, 2023)The business environment is challenging hence the need for firms to employ strategies that will manage their business operations. Strategies adopted by firms are meant to grant them an advantage of gaining marketing ...