Browsing School of Business by Author "f7de0634-b071-4d19-82d1-94586dc7eb71"
Now showing items 1-1 of 1
-
Marketing Strategy, Implementation And Performance Of Organizational Implementors Of Vision 2030
Imbo, Fredrick Ondiek (University of Nairobi, 2019)The primary objective of marketing is to manage profitable relationships between a firm and its customers. A firm gains a competitive advantage through adoption of competitive strategies which enable it improve its operational ...