Browsing School of Business by Title
Now showing items 947-966 of 1311
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Market Growth Strategies and Performance of Insurance Companies During Covid-19 Pandemic Period in Kenya
(University of Nairobi, 2021)The objective of the study was to establish the relationship between market growth strategies and performance of Insurance Companies during Covid-19 in Kenya. The study investigated various dimensions of market growth ... -
Market Information Risk, Trading Activity, Organizational Characteristics and Price Discovery for Stocks Listed at the Nairobi Securities Exchange
(University of Nairobi, 2021)Besides being one of the yardsticks for assessing the quality of financial decisions by management in the maximisation of shareholders wealth, stock markets around the world provide unparalleled investment destination ... -
Market Orientation, Firm Characteristics,competitive Intensity And Performance Of Private Security Firms In Kenya
(University of Nairobi, 2021)Market orientation enables organizations to acquire customer information for purposes of developing innovative products capable of satisfying customer needs better than competitors. The study analyzed the influence of ... -
Marketing Capabilities and Key Account Management Strategies of Dairy Processors in Kenya
(University of Nairobi, 2022)Intense competition has grown in the dairy sector in the recent decade and companies are struggling to remain competitive. Great focus has now shifted to maintaining customers that are of strategic importance to individual ... -
Marketing Mix Strategies, Firm Characteristics, Competitive Environment and Performance of Tour Firms in Kenya
(University of Nairobi, 2021)The current study sought to determine the effect of Marketing Mix Strategies, Firm Characteristics and Competitive Environment on tour firms’ performance in the Kenyan context. Four specific objectives guided the study. ... -
Marketing Strategies, Firm Characteristics, Industry Competition and Export Performance of Fresh Produce Firms in Kenya
(University of Nairobi, 2022)The overall objective of the study was to determine the influence of firm characteristics and industry competition on the relationship between marketing strategies and export performance of fresh produce firms in Kenya. ... -
Marketing Strategy, Implementation And Performance Of Organizational Implementors Of Vision 2030
(University of Nairobi, 2019)The primary objective of marketing is to manage profitable relationships between a firm and its customers. A firm gains a competitive advantage through adoption of competitive strategies which enable it improve its operational ... -
Microlending Services and Financial Performance of Small and Medium Manufacturing Enterprises in Nairobi County, Kenya
(University of Nairobi, 2022)Microlending services has been acknowledged as an essential instrument for the underbanked, particularly micro, small and medium enterprises (SMEs), to better their economic standing, profitability and growth. The research ... -
Mobile Credit Risk and Performance of Commercial Banks
(University of Nairobi, 2021)Credit “creation and issuance being the core revenue making doings for commercial banks comprises dangers to bank and lender. When commercial banks issue loans toward their customers there exists a risk of the client ... -
Mobile Payments, Consumer Welfare and Firm Performance: Evidence From Supermarkets in Nairobi City County
(University of Nairobi, 2022)Expansion in ownership rates of mobile phones has laid the foundation for revolutionary technologies thereby generating a wide range of new business opportunities in its wake. The research issue is whether there are benefits ... -
Mobile Technology and Performance of Agricultural Projects: a Case of Digifarm Sunflower Project in Makueni County, Kenya
(University of Nairobi, 2022)Evaluating the level of influence of mobile technology on the performance of projects is critical to shedding new light and contributing knowledge to solve project performance glitches. This research aimed to probe the ... -
Modelling Stock Market Volatility Using Random Forest
(University of Nairobi, 2021)In recent years, stock market volatility has had an increasing role in investment decision making on what stock to trade in, in order to reap on the returns. Owing to the high uncertainty in the stock markets; stock market ... -
Momentum, Value Effect And Predictability Of Stock Returns On The Nairobi Securities Exchange
(University of Nairobi, 2019) -
Monitoring and Evaluation and Performance of Environmental Projects in Kenya: a Case of a Selected Project at the Institute for Law and Environmental Governance
(University of Nairobi, 2022)The importance of monitoring and evaluation as a key instrument for program performance has grown. Continuous project progress monitoring seems to increase, among other things, the likelihood of project success. In order ... -
Monitoring and Evaluation Practices and Performance of Water Points for Agro-pastoral Project in Somalia
(University of Nairobi, 2022)In Somalia, there is scarcity of permanent sources of water supply that is essential for the survival of the human population and livestock. During the middle of the dry season, most of these water points dry up leading ... -
Monitoring and Evaluation Practices, Community Participation and Performance of Public Funded Health Facilities Construction Projects in Kirinyaga County, Kenya
(University of Nairobi, 2022)After enacting the new Kenya Constitution in 2010, the implementation of all public funded health facilities construction project was devolved to the counties, and hence county governments were to plan and execute development ... -
Monitoring and Evaluation Systems, Institutional Culture and Performance of Curriculum Instructional Programs in Technical Vocational Education and Training Institutions in Bungoma County, Kenya
(University of Nairobi, 2023)Since the introduction of technical vocational education and training (TVET) act 2013, which liberalized TVET training, TVET institutions in Kenya have increased in number, leading to an increased enrolment from 79,114 ... -
Motivation in Sharing Economy-based Service Triads: Case of Uber Operations in Nairobi, Kenya
(University of Nairobi, 2021)With the continuous rise of the sharing economy and its sub-components such as the ‘gig’ economy and Sharing Economy-based Service Triads, offering indirect services to the customers through a third party has become the ... -
Multi-channel Retailing Operations and Performance of Select Alcohol Manufacturing Companies in Nairobi, Kenya
(University of Nairobi, 2020)The objective of the study was to investigate the effect of multichannel retailing operations on the performance of alcohol manufacturers in Nairobi, Kenya; with the multichannel operations being proxied by inventory, ...