Browsing School of Business by Author "Dr. Ndambuki, Muya"
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The Influence Of Out Of Home Advertising On Consumer Atitude In Fast Moving Consumer Goods In Westlands Division, Nairobi County
Obonyo, Sharon Anyango (University of Nairobi, 2019)Marketers have been using advertisements not only to create awareness but also achieve different objectives such as shifting consumer attitudes. Consumers are also bombarded with lots of information through multiple media ...