Browsing School of Business by Author "Prof. Kinoti, Mary"
Now showing items 1-2 of 2
-
Brand Equity And Consumer Buying Behaviour Of Commercial Bank Services In Nairobi, Kenya
Musera, Patience Kayaro (University of Nairobi, 2019)There has been an increase in financial access in the country over the past years and as a result an increased number of commercial banks operating in the market as well. This has led to intensified competition among these ... -
Influence Of Political-Legal Environment On Foreign Market Entry Strategies Among Multinationals Corporations In Kenya
Kirimi, Kevin Mutembei (UoN, 2019)The study examined the influence of the political-legal environment on international business entry strategies among multinationals in Kenya. The study was anchored on two theories, namely, international product life ...