Browsing School of Business by Author "Smith, Christine"
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The Influence of Firm Characteristics, and Uncertainty Avoidance on the Relationship Between Foreign Market Entry Strategies and Financial Performance of Multinational Firms in Kenya
Smith, Christine (University of Nairobi, 2022)The purpose of this study was to establish the influence of firm characteristics and uncertainty avoidance on the direct relationship between foreign market entry strategies and financial performance of listed multinational ...