Browsing School of Business by Subject "Consumer Engagement Practices and Performance of Women Owned Online Businesses in Kisumu City, Kenya"
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Consumer Engagement Practices and Performance of Women Owned Online Businesses in Kisumu City, Kenya
(University of Nairobi, 2022)The purpose of the study was to assess the influence of consumer engagement practices on the performance of women owned online businesses in Kisumu CBD. The study was informed by social development theory, brand relationship ...