Browsing School of Business by Subject "Consumers’ Preference and Purchase Intentions"
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The Influence of Surface Design Elements on Millennial Consumers’ Preference and Purchase Intentions of New Tuzo Yoghurt in Nairobi.
(University of Nairobi, 2022)The millennial purchasing behavior has been scrutinized by researchers, both in academic and in practice. However, little studies have been done on the subject of how packaging surface design influence millennials ...