Browsing School of Business by Subject "Influence of Differentiation Strategies on Competitiveness of Family Bank Ltd, Kenya"
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Influence of Differentiation Strategies on Competitiveness of Family Bank Ltd, Kenya
(University of Nairobi, 2020)Purpose –The aim of the study was to identify how differentiation strategies influence the competitiveness of an organization hence giving it a competitive advantage. Sought to identify to what extend family bank has ...