Browsing School of Business by Subject "Managers’ Perception on Strategic Positioning and Competitive Advantage of Telecommunication Firms in Kenya"
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Managers’ Perception on Strategic Positioning and Competitive Advantage of Telecommunication Firms in Kenya
(University of Nairobi, 2021)Market share is decreasing owing to increased rivalry among companies as a result of globalization and the growth of constantly expanding and rising countries. Organizational survival is getting more challenging due to a ...