Browsing School of Business by Subject "Opportunity Recognition and the Perfomance of Small and Medium Enterprises in Kasarani Sub-County, Kenya"
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Opportunity Recognition and the Perfomance of Small and Medium Enterprises in Kasarani Sub-County, Kenya
(University of Nairobi, 2021)Being the first stage of entrepreneurship, opportunity recognition is essential in determining the success or failure of businesses. Despite its importance, many SMEs have failed to conceptualize on future market opportunities ...