Browsing School of Business by Subject "Relationship Between Consumer Trust and Consumer-based Brand Equity of Laundry Detergents in Buru Buru Estate, Nairobi City County"
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Relationship Between Consumer Trust and Consumer-based Brand Equity of Laundry Detergents in Buru Buru Estate, Nairobi City County
(University of Nairobi, 2021)The purpose of this study was to determine the relationship between consumer trust and consumer-based brand equity for laundry detergents in Nairobi City County's Buru Buru Estate. The Howard-Model Sheth's of Consumer ...