Browsing School of Business by Subject "Safaricom Products in Nairobi City County"
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Effect of Customer Relationship Management on Customer Retention Among Smes as Consumers of Safaricom Products in Nairobi City County
(University of Nairobi, 2019)In the 21st century customer relationship management has become an important element for companies when coming up with a strategic plan. Firms are moving closer to customers by finding ways of creating value to customers ...