Browsing School of Business by Subject "Strategic Management Practices and Performance of Jumia Kenya"
Now showing items 1-1 of 1
-
Strategic Management Practices and Performance of Jumia Kenya
(University of Nairobi, 2021)For an organization to succeed, it develops strategies, either emergent or inherent, to counteract pressures and changes, and to capitalize on opportunities in its environment. Strategic management practices (SMPs) are ...