Browsing School of Business by Subject "The Effect of individual Behaviour on investment decisions of investors at the Nairobi Security Exchange"
Now showing items 1-1 of 1
-
The Effect of individual Behaviour on investment decisions of investors at the Nairobi Security Exchange
(University of Nairobi, 2020)Individual behavior on investment decision is a branch of behavioral finance. Behavioral finance is important to investors as it captures the psychological and emotional biases that influences individual investors’ ...