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Social Media Advertising And Market Performance Of Real Estate Companies In Nairobi
(University of Nairobi, 2019)
Companies in every industry have realized the undeniable role played by social media in realizing their advertising goals. Social media has the potential to help organisations maintain competitive market performance by ...
Corporate brand Identity And Customer Satisfaction At Java House, Nairob
(University of Nairobi, 2019)
Corporate brand identity is a strategic tool embraced by organizations either in form of colour, logos, fonts or graphical elements which represents the messages and values that are core to a brand. Corporate brand identity ...
Marketing Strategy, Implementation And Performance Of Organizational Implementors Of Vision 2030
(University of Nairobi, 2019)
The primary objective of marketing is to manage profitable relationships between a firm and its customers. A firm gains a competitive advantage through adoption of competitive strategies which enable it improve its operational ...
Strategic Responses Adopted By Bata Shoe Kenya Plc To Changes In The External Environment
(University of Nairobi, 2019)
The external environment is increasingly turbulent calling on all organizations to continuously re-think and re-focus their strategies, aligning each strategy to the macro-environment. Every organization is an open system ...
Challenges Affecting Delivery Of Quality Customer Service By General Insurance Companies In Kenya-
(University of Nairobi, 2019)
This study concerns challenges affecting delivery of quality customer service by general insurance companies in Kenya. The main objectives of the study were to establish the challenges affecting delivery of quality customer ...
Service Quality And Customer Satisfaction In Bakeries In Nairobi Central Business District
(University of Nairobi, 2019)
This focus of this research was the effects of service quality in the Nairobi central Business
District (CBD). The studies population was bakeries customers within Nairobi CBD. The
sample size was 92 respondents. The ...
Effect Of Corporate Governance On Share Return Of Non-Financial Firms Listed At Nairobi Securities Exchange
(University of Nairobi, 2019)
This research sought to exam ine the effect of corporate governance on stock returns of non-financial firms listed at the NSE. Annual changes in share prices of the sector firms were used as the measure of stock returns ...
Determinants of profitability of Islamic Financial Institutions in Kenya
(University of Nairobi, 2020)
Compared with their conventional counterparts, majority of the Islamic financial institutions do
encounter challenges with their profitability. Such challenges are characterized by a relatively
higher proportion of ...
Digital marketing strategies and consumer purchase decision of online stores within Nairobi City County
(University of Nairobi, 2020)
Currently, a big population use internet and computer devices as part of their essential daily need which also include emails and smart phones as well as accessing social media sites such as LinkedIn, Face book or twitter. ...
Ownership Structure and Earnings Management:evidence From the Listed Non-financial Companies in Kenya
(University of Nairobi, 2020)
The quality of financial reporting is an important matter to both regulators and
investors. The purpose of preparing general purpose financial statements is to enhance
objective decision making. Empirical evidence shows ...