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The Influence of Brand Equity on Sales Performance of Retail Pharmacies in Kisumu County.
(University of Nairobi, 2021)
The concept of brand equity and its effect on various business parameters has elicited much interest among scholars in the recent past. The purpose of this study was to determine whether brand equity has an influence on ...
The Influence of Brand Equity on Sales Performance of Retail Pharmacies in Kisumu County.
(University of Nairobi, 2021)
The concept of brand equity and its effect on various business parameters has elicited much interest among scholars in the recent past. The purpose of this study was to determine whether brand equity has an influence on ...