School of Business: Recent submissions
Now showing items 961-980 of 1421
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Perceived Influence of Digital Marketing on Marketing Performance of Jumia Kenya
(University of Nairobi, 2021-08)Digital marketing sprung in the past decade and provided organizations and customers with various social media networks geared towards attaining both branding goal and marketing communication. Digital marketing strives to ... -
Change Management and Organizational Performance at Eldoret Water Resources Authority, Kenya
(University of Nairobi, 2021)Most institutions have continued to face an increased pace of the rate of change over the past five decades as occasioned by advancing in technology, organization dynamism and changing legislation driving need for strategic ... -
Strategic Change Management Practices and Service Delivery at Kenya Commercial Bank Limited
(University of Nairobi, 2021-08)The provision of service delivery has been hindered by strategic change management issues across the globe and especially within the banking industry. Equally, the effect of change management practices has not been adequately ... -
Corporate Visual Identity and Corporate Reputation of Publishing Firms in Kenya
(University of Nairobi, 2021)This study sought to establish the effect of corporate visual identity on corporate reputation of publishing firms in Kenya. This study was underpinned by corporate branding theory and stakeholder theory. The study adopted ... -
Strategies adopted by Kenya Revenue Authority in countering contraband goods
(University of Nairobi, 2021)The government establishments in charge of Revenue collection and other regulating authorities will always encounter challenges of losing revenues with availability of contrabands in the country as the contrabandists ... -
Electronic Banking and Competitive Advantage in Commercial Banks in Kenya
(University of Nairobi, 2021)Electronic Banking is a broad description for the method and technique in which a consumer executes banking activities electronically. It refers to the application of programmed resources to convey banking services and ... -
Corporate Entrepreneurship, Innovation and Performance of Research Institutes in Kenya
(University of Nairobi, 2021)Over the years, research institutes in Kenya have been getting funding from international organizations and donors to finance their research work. However, as a result of alleged misuse of funds, the government of Kenya ... -
Competitive Strategy Drivers, Entrepreneurial Orientation, Macro Environment and Performance of Manufacturing Small and Medium Enterprises in Nairobi City County, Kenya
(University of Nairobi, 2021)main study objective was to determine the impact of entrepreneurial orientation and macro environment on the relationship between competitive strategy drivers and performance of0 manufacturing0 small0 and0 medium0enterprises ... -
Participatory Project Management Processes,social Support Structures and Sustainability of Ghana Adolescent Reproductive Health Project
(University of Nairobi, 2021)A systematic approach to engaging stakeholders in the project management processes is one of the strategic drivers for stimulating sustainable project solutionsto diverse public objectives. Yet achieving projects sustainability ... -
Market Entry Strategies, Marketing Channel Dynamics, Psychic Distance and Performance of Multinational Corporations in Kenya
(University of Nairobi, 2021)This quantitative inquiry was conducted to ascertain the influence of marketing channel Dynamics and psychic distance on the relationship between strategies of entry into the market and performance of Kenya’s multinational ... -
Sustainable Operations Management Practices, Firm Characteristics, Performance and Competitive Advantage of Manufacturing Firms in Kenya
(University of Nairobi, 2021)Sustainable operations management practices (SOMPs) are strategies, actions and techniques that support operational policies in achieving environmental, social and economic objectives. Company’s operations management ... -
Audit committee attributes, firm characteristics, internal control framework and financial reporting quality of the State-owned Commercial enterprises in Kenya
(University of Nairobi, 2021)There is very limited information available on the effect of audit committee attributes, firm characteristics and internal control framework on financial reporting quality of stateowned commercial enterprises in Kenya ... -
Risk based capital, asset allocation, firm size and investment returns of insurance companies in Kenya
(University of Nairobi, 2021)The recent wave of corporate failures across the globe and more importantly local insurance companies, that have been declared insolvent despite holding the minimum capital requirement as per the insurance act, has been a ... -
Effects of electric power outage dynamics on the performance of manufacturing firms in Kenya
(University of Nairobi, 2021)Most manufacturing firms in both developed and developing economies are reliant on electric power supply for their existence. Therefore, instances of electric power outage are real operational threats to those firms ... -
Influence of Staff Training and Development Fund Project on Job Performance in Kenyan Public Universities: a Case of University of Nairobi Non-teaching Staff
(University of Nairobi, 2021)The purpose of the study was to establish the influence of staff training and development fund project on job performance in Kenyan public universities: A case of the University of Nairobi non-teaching staff. The study was ... -
Revenue Diversification, Technical Efficiency, Size and Financial Performance of Commercial Banks in Kenya
(University of Nairobi, 2021)Banks interlink each other closely as well as financial market system players that make the sector systemic important to the larger economy. Therefore, the assessment of a banks’ financial performance becomes a concern to ... -
Tegrated Marketing Communication Strategies and the Performance of Insurance Companies in Nairobi Kenya
(University of Nairobi, 2021)The modern-day business environment is characterized by high levels of competition between different players in the market. One of the strategies that is increasingly being used by these companies is Integrated Marketing ... -
Influence of Electronic Service Strategy on Service Delivery of National Transport and Safety Authority of Kenya
(University of Nairobi, 2021)Service delivery is a cyclic process that is continuous for establishing and delivery of client-focused services. The delivery of quality services entails comparing customer expectations to performance. Despite the NTSA ... -
Brand Personality, Strategic Marketing Partnerships, Organizational Demographics and Customer Service Delivery of Public Universities in Kenya
(University of Nairobi, 2021)general objective of this study was to establish the relationship between brand personality, strategic marketing partnerships, and organizational demographics on customer service delivery of public universities in Kenya. ...