Effects of Disruptive Innovations on Competitive Advantage of Youth Owned Small and Medium Enterprises in Nairobi City County

Abstract

The fluidity of innovation and recent IT growth affected small and medium-sized enterprises. In many companies, disruptive innovation continues to be the subject of either exposing huge opportunities in disturbing innovation, or addressing disruptive innovation problems worldwide. The impacts of technology and thus disruptive innovation can be regarded for entrepreneurs, academics, practitioners and policymakers in Kenya as a very important issue. The research was conducted to determine the competitive advantages of youth-small and medium-sized companies in Nairobi City County as a result of disruptive innovation. The analysis carried out descriptive research to show normal conditions. 551 licensed business owners in the CBD region were target population. A representative sample of 55 businesses were selected using stratified sampling software. For primary data, the study used a questionnaire. The research examined the relation between disruptive innovation and the company's competitive benefit using regression to analyze how disruptive innovation is related to the company's competitive benefit. The author identified product innovation in the policy and purpose of the organization. new goods had been introduced in the business in the last 2 years, there were programmes to stimulate the creation of new ideas for employees and also smooth workflow through process innovation led to customer satisfaction. Customers’ needs kept on changing and a sound marketing strategy was important to the organization in the long run, organization expanded its customer base from time to time due to market innovation and a There was a strong connection between innovation and the company's competitive advantage. The study found that change was part of the vision and purpose of the organization. After the introduction of a new model, cost reduction and reliability of service delivery was diminished. The report advises that young-owned small and medium-size businesses focus more on product innovation and that top management of small and mediumsized youth firms be mindful that system innovation encourages new innovations and that customer needs continue to change.