Effects of Disruptive Innovations on Competitive Advantage of Youth Owned Small and Medium Enterprises in Nairobi City County
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Date
2019Author
Macharia, M. Joseph
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
The fluidity of innovation and recent IT growth affected small and medium-sized enterprises.
In many companies, disruptive innovation continues to be the subject of either exposing huge
opportunities in disturbing innovation, or addressing disruptive innovation problems
worldwide. The impacts of technology and thus disruptive innovation can be regarded for
entrepreneurs, academics, practitioners and policymakers in Kenya as a very important issue.
The research was conducted to determine the competitive advantages of youth-small and
medium-sized companies in Nairobi City County as a result of disruptive innovation. The
analysis carried out descriptive research to show normal conditions. 551 licensed business
owners in the CBD region were target population. A representative sample of 55 businesses
were selected using stratified sampling software. For primary data, the study used a
questionnaire. The research examined the relation between disruptive innovation and the
company's competitive benefit using regression to analyze how disruptive innovation is
related to the company's competitive benefit. The author identified product innovation in the
policy and purpose of the organization. new goods had been introduced in the business in the
last 2 years, there were programmes to stimulate the creation of new ideas for employees and
also smooth workflow through process innovation led to customer satisfaction. Customers’
needs kept on changing and a sound marketing strategy was important to the organization in
the long run, organization expanded its customer base from time to time due to market
innovation and a There was a strong connection between innovation and the company's
competitive advantage. The study found that change was part of the vision and purpose of the
organization. After the introduction of a new model, cost reduction and reliability of service
delivery was diminished. The report advises that young-owned small and medium-size
businesses focus more on product innovation and that top management of small and mediumsized
youth firms be mindful that system innovation encourages new innovations and that
customer needs continue to change.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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