Social–Cultural Attributes Influencing The Performance Of Women Funded Business: A Case Of Saboti Sub-County, Kenya

Abstract

Globally. Women’s involvement in Businesses is applauded as a necessary precursor to economic growth of nations. Women in developed countries have access to capital and the acceptance of women as business owners has improved. However, women in developing countries do face obstacles such as lack of access to finance. The purpose of this study is to investigate social-cultural attributes influencing performance of women funded businesses in Saboti Sub- County. This study was guided by the following research objectives: To determine the influence of personal characteristics on the performance of the Women funded businesses in Saboti Sub-county, to establish how women experience in business influence the performance of women funded businesses, to determine how family characteristics on the performance influence the Women funded businesses and to establish the extent to which domestic roles influence the performance of the Women funded businesses. The study was underpinned to Resources Dependency theory which advocates for extending their resources for investment. This study used a descriptive design with a target population of 1262 registered women groups since 2014 in Saboti Sub-county, out of which a sample was selected for the study through stratified and simple random sampling procedure. Data was collected using questionnaires administered to sample of women Businesses. Interviews were conducted to officers from the department of Gender and Social Development in the same sub-county. Quantitative data was analyzed using descriptive statistics techniques with the aid of SPSS. The main finding of the study indicate that, experience and training influence women performance in business as demonstrated by 93.8% response to the research questions on the variable. It was recommended that the Department of Gender and Social Development in collaboration with civil rights groups should sensitize, educate and train the society to avoid stigma, discrimination, and outdated practices that hinder women from enhancing performance of WFB.