| dc.description.abstract | The study aimed at establishing the challenges posed by globalization to the pharmaceutical
industry in Kenya and identifying the strategic responses to globalization adopted by the
pharmaceutical companies in Kenya
The population of interest in this study comprised companies in the pharmaceutical industry
in Kenya. The industry consisted of three segments namely the manufacturers, distributors
and retailers. Stratified sampling technique was used to select the sample. Primary data was
collected using a questionnaire with both close ended and open ended questions administered
to the managers. The method of analyzing the data was content analysis. It involved
observation and detailed description of objects, items or things that comprised the object of
study.
The study concludes that most of the pharmaceutical companies were faced by challenges
posed by globalization and these included innovation and increased competition as the main
challenges. In addition, partnership to improve productivity and fear of loss of jobs were also
cited as challenges brought by globalization to the pharmaceutical industry.
In addition, the study concludes that globalization had affected most company s business
operations in various areas such as compliance of regulations, volume of business and service
quality. The study also concludes that the pharmaceutical companies had developed various
strategic responses to globalization and these included restructuring of the companies that
was aimed at strengthening international competitiveness and draw policy implications,
mergers with other leading companies to increase productivity | en |
