Competitive strategies and performance of firms in the software industry in Kenya
Abstract
Competition in the software industry in Kenya has intensified making competitive strategies
imperative for firms in this industry if they are to survive. This study determines the extent of
use of competitive strategies by software firms in Kenya and provides an indication on which
particular competitive strategy has been used to improve the performance of these firms.
Citation
MBA Thesis 2012Sponsorhip
University of NairobiPublisher
School of business