Competitive strategies and performance of firms in the software industry in Kenya

dc.contributor.author	Karanja, Dennis M
dc.date.accessioned	2013-03-14T09:19:29Z
dc.date.issued	2009
dc.identifier.citation	MBA Thesis 2012	en
dc.identifier.uri	http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13757
dc.description.abstract	Competition in the software industry in Kenya has intensified making competitive strategies imperative for firms in this industry if they are to survive. This study determines the extent of use of competitive strategies by software firms in Kenya and provides an indication on which particular competitive strategy has been used to improve the performance of these firms.	en
dc.description.sponsorship	University of Nairobi	en
dc.language.iso	en	en
dc.title	Competitive strategies and performance of firms in the software industry in Kenya	en
dc.type	Thesis	en
local.embargo.terms	6 months	en
local.publisher	School of business	en