Green marketing Intervention Strategies and Sustainable Development: A Conceptual Paper
Abstract
This paper reviews the literature on green marketing intervention strategies and sustainable development with an emphasis on green marketing intervention strategies to environmental problems facing the world today. The review indicates that individuals and organizations can benefit from green marketing strategies and at the same time protect the environment to achieve sustainable development. The weaknesses and the future of green marketing as a discipline and future directions for researchers are also reviewed.
Citation
International Journal of Business and Social Science Vol. 2 No. 23 [Special Issue – December 2011]Publisher
School of Business, College of Humanities and Social Sciences, University of Nairob, Kenya
Subject
Green MarketingEcological Marketing
Environmental Marketing
Sustainable Marketing
Sustainable Development
Collections
Related items
Showing items related by title, author, creator and subject.
-
Impact of marketing liberalization on dairy marketing and the dairy marketing system in Kenya
Mbogoh, S.G (Department of Agricultural Economics, 1995) -
Marketing Planning ( Market Analysis, Goals And Marketing Strategies
Musyoka, Raymond (UoN, 2019)