Green marketing Intervention Strategies and Sustainable Development: A Conceptual Paper
Kinoti, M W
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This paper reviews the literature on green marketing intervention strategies and sustainable development with an emphasis on green marketing intervention strategies to environmental problems facing the world today. The review indicates that individuals and organizations can benefit from green marketing strategies and at the same time protect the environment to achieve sustainable development. The weaknesses and the future of green marketing as a discipline and future directions for researchers are also reviewed.
CitationInternational Journal of Business and Social Science Vol. 2 No. 23 [Special Issue – December 2011]
School of Business, College of Humanities and Social Sciences, University of Nairob, Kenya
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