Green marketing Intervention Strategies and Sustainable Development: A Conceptual Paper

dc.contributor.author	Kinoti, M W
dc.date.accessioned	2013-03-14T13:38:37Z
dc.date.issued	2011-12
dc.identifier.citation	International Journal of Business and Social Science Vol. 2 No. 23 [Special Issue – December 2011]	en
dc.identifier.uri	http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13914
dc.description.abstract	This paper reviews the literature on green marketing intervention strategies and sustainable development with an emphasis on green marketing intervention strategies to environmental problems facing the world today. The review indicates that individuals and organizations can benefit from green marketing strategies and at the same time protect the environment to achieve sustainable development. The weaknesses and the future of green marketing as a discipline and future directions for researchers are also reviewed.	en
dc.language.iso	en	en
dc.subject	Green Marketing	en
dc.subject	Ecological Marketing	en
dc.subject	Environmental Marketing	en
dc.subject	Sustainable Marketing	en
dc.subject	Sustainable Development	en
dc.title	Green marketing Intervention Strategies and Sustainable Development: A Conceptual Paper	en
dc.type	Article	en
local.publisher	School of Business, College of Humanities and Social Sciences, University of Nairob, Kenya	en

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