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Now showing items 81-84 of 84
Consumer Sales Promotions and Brand Equity of Selected Toothpaste Brands in Nairobi, Kenya
(University of Nairobi, 2020)
Marketers have historically rallied consumer sales promotions as primary strategy for creating awareness about products in the market thus driving sales by extending value to consumers. Litany of research exists of validity ...
Determinants of Youth’s Enterprise Development Fund Loan Repayment in Kisumu County, Kenya
(University of Nairobi, 2020)
Despite unemployment rate of 55% in Kisumu County, loan repayment rate from the
youth enterprise development fund is below 30% yet proper loan repayment can improve
loan disbursement from the youth enterprise development ...
Corporate governance structures and performance of HIV/AIDS NGOs in Nairobi, Kenya
(2012)
The study examines the relationship between corporate governance structures and performance
of HIV/AIDS Non-Governmental Organizations. Using a structured questionnaire, data on the
corporate governance structures ...
Factors that influence consumer preference of television stations by public primary school teachers in Langata division, Nairobi
(ORSEA, 2011-10)
The urban viewer especially in Nairobi has an abundance of channel choice because of
the number of new television stations and proliferation of alternative entertainment
sources (such as the internet, video rentals, digital ...