Pricing Decisions
| dc.contributor.author | Musyoka, Raymond | |
| dc.date.accessioned | 2020-11-12T08:00:03Z | |
| dc.date.available | 2020-11-12T08:00:03Z | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | [PDF] from uonbi.ac.ke Pricing Decisions | |
| dc.identifier.uri | http://erepository.uonbi.ac.ke/handle/11295/153360 | |
| dc.description.abstract | Page 1. PRICING DECISIONS By Dr. Raymond Musyoka University of Nairobi School of Business E-Mail: raymondmusyoka@gmail.com 18-Mar-19 1 Page 2. Introduction Marketing –Mix Elements Marketing Planning/ Marketing Plan 18-Mar-19 2 Page 3. What is price? A measure of the value exchanged by the buyerfor the value offered by the seller. 18-Mar-19 3 Page 4. Importance of price? Produce Revenue Flexible Elements Competitive Tool. Respond to changes in demand easily Has psychological impact on consumer behavior 18-Mar-19 4 Page 5. When Does The Firm Set The Price ? New product Existing product being introduced into a new distribution channel or geographical area Entering into a new contract work. Competition Consumer needs Environmental changes 18-Mar-19 5 Page 6. What is the Procedure of Setting Price ? 1. Set price objective 2. Determine demand 3. Estimate cost … | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | University of Nairobi | en_US |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.title | Pricing Decisions | en_US |
| dc.type | Article | en_US |
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