Pricing Decisions
Abstract
Page 1. PRICING DECISIONS By Dr. Raymond Musyoka University of Nairobi School of Business E-Mail: raymondmusyoka@gmail.com 18-Mar-19 1 Page 2. Introduction Marketing –Mix Elements Marketing Planning/ Marketing Plan 18-Mar-19 2 Page 3. What is price? A measure of the value exchanged by the buyerfor the value offered by the seller. 18-Mar-19 3 Page 4. Importance of price? Produce Revenue Flexible Elements Competitive Tool. Respond to changes in demand easily Has psychological impact on consumer behavior 18-Mar-19 4 Page 5. When Does The Firm Set The Price ? New product Existing product being introduced into a new distribution channel or geographical area Entering into a new contract work. Competition Consumer needs Environmental changes 18-Mar-19 5 Page 6. What is the Procedure of Setting Price ? 1. Set price objective 2. Determine demand 3. Estimate cost …
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
The following license files are associated with this item: