dc.contributor.author | Awendo, Tom, O | |
dc.date.accessioned | 2021-05-03T12:46:21Z | |
dc.date.available | 2021-05-03T12:46:21Z | |
dc.date.issued | 2020 | |
dc.identifier.uri | http://erepository.uonbi.ac.ke/handle/11295/154924 | |
dc.description.abstract | Individual behavior on investment decision is a branch of behavioral finance. Behavioral
finance is important to investors as it captures the psychological and emotional biases
that influences individual investors’ behavior in regard to their investment choices. The
objective of this study was to find out the effect of individual behavior of investors at the
NSE. The study was conducted on 77 investors out of 96 that was the sample size. A
descriptive survey was used and a structured questionnaire was administered to the
respondents who were individual investors selected from the 24 approved stock brokers
in Kenya as at 31st July 2019. The questionnaire had 30 items which were to be
responded to. The data was analyzed using frequencies, mean scores, Standard deviation
and percentages and processed using SPSS. Cronbach alpha was used to test reliability
and validity of the data. Correlation analysis and Regression analysis was also used in
summarizing research findings. The findings of the study came out with a conclusion that
there is a significant correlation between investment decision and individual behavior
with heuristic bias of overconfidence coming out prominently. The other behaviors
characterized by framing errors were also found to influence investors’ behavior. The
findings from this study will be instrumental to security and investment firms for future
predictions of security prices and provide understanding to investors on various decisions
to be made on different circumstances. | en_US |
dc.language.iso | en | en_US |
dc.publisher | University of Nairobi | en_US |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.subject | The Effect of individual Behaviour on investment decisions of investors at the Nairobi Security Exchange | en_US |
dc.title | The Effect of individual Behaviour on investment decisions of investors at the Nairobi Security Exchange | en_US |
dc.type | Thesis | en_US |