dc.description.abstract | The study sought to evaluate the part entrepreneurship orientation is facilitating in the
performance of real estate companies in Nairobi. The theoretical foundation was based on
two key entrepreneurship theories that is, the Schumpeter’s Innovation theory of
entrepreneurship and the dynamic capability theory. This study adopted a descriptive
design. This study’s target population is real estate firms in Nairobi, Kenya. Using data
from the Kenya Property Developers Association (KPDA), 94 companies formed the study
population. Since the population is small but adequate for a research study, a census study
was done; this eliminated any potential bias since the study covers the entire population
Primary data collection involved the development and administration of self-administered
questionnaires. The analysis of the quantitative information was aided by SPSS software
(v 22.0). The primary data from the research instrument was statistically analyzed. The
data was first be analyzed with the help of descriptive statistics and the findings were
presented in form of percentages (distribution) and counts (frequencies). The inferential
statistics selected for the study was multiple linear regression analysis models which sought
to model the association between the variables in the model. The study likewise, used the
beta coefficients and p values to establish magnitude and direction of the connection
between the variables. Specifically, the analysis used the following coefficients:
correlation, level of significance, and coefficient of determination. Findings were presented
in form of tables and figures. The findings indicated a coefficient of determination, (R
square) of 0.71. This shows that innovativeness, autonomy, proactiveness, risk taking and
competitive aggressiveness of the entrepreneur explain 71% of the firm performance of
real estate companies in Nairobi. The regression results revealed that innovativeness
(β=0.358, p=0.000), autonomy (β=0.131, p=0.022), proactiveness (β=0.284, p=0.002), risk
taking (β=0.116, p=0.032) and competitive aggressiveness (β=0.402, p=0.000) are positive
and significantly related to firm performance. The study concludes that the use of
entrepreneurship orientation plays a pivotal role in facilitating the performance of real
estate companies in Nairobi. Based on the theoretical backdrops of the Schumpeter’s
Innovation Theory and the dynamic capability (DC) theory, good and better performance
that trickles down to the successive unforeseeable future requires the entrepreneur to adopt
over and above the normal and usual capabilities in the market. Innovativeness is therefore,
paramount where the firm develops new ways of business operations to provide products
and services that can compete aggressively in the market. The study further, recommends
that real estate firms need to adopt1 new1 technologies1 for1 cultivation1 of1
organizational1capabilities. | en_US |