Cyberbullying and Employee Productivity of Insurance Companies in Kenya

Abstract

Proliferation of information and communications technology in almost all facets of society has changed the way organizations work. In the workplace space, ICT has not only revolutionized how employees communicate with one another but also provided an opportunity for bullies to target their victims. The study investigated cyberbullying in Kenyan insurance companies to determine the extent of and the effect of cyberbullying on employee productivity. Using a cross-sectional descriptive research design method, the data gathering used a semi-structured questionnaire and analysed using regression analysis. The study established a weak correlation between cyberbullying and employee productivity with a study population of 85% of the respondents. It is yet to be determined whether the findings are applicable in other sectors of the economy. Therefore, it is upon potential scholars to carry out similar studies in other sectors in order to compare with the current study. The study recommends future studies to consider using explanatory design that will cover a lengthy period. Cyberbullying is a vice that evolves with advancement in technology. As a result, the study suggests that future studies should target techno-oriented firms whose employees are technology wizards who can easily identify the source of cyberbullying and provide the best way of curbing cyberbullying in organizations.