Virtual Radio Listener’s Group and the Production of Ramogi Fm's Wang’ Onyango Programme
Abstract
A paradigm shift in the value of publics (i.e., publics as participantsin the production process);
speaker–to–listener relation (i.e., the evidence of a new form of intimacy); the listener–to–
listenerrelationship; and new role the radio producer (i.e., more curatorial, yet less productive),
have drastically changed the radio production process. This research project probedhow Virtual
Radio Listeners Groups operate and the rolesthey play on media production, a case study of
―Team Wang’ Onyango‖ which is a virtual radio listening group of Ramogi FM – Royal Media
Services Kenya. Through non-probability - convenience sampling, Qualitative data wascollected
by observation in virtual ethnography then Key Informant Interview done for presenter,
producer, group founders and usual interviews conducted to members of the virtual listeners‘
group. Data wasthematicallyanalysed with anexploratory research design.
This study found out thatTeam Wang’Onyango, a virtual radio listening group, to a great extent
directly contribute content and ideas for production of Wang’Onyango (Mid-Morning)
Programme of Ramogi FM with a margin that one can comfortably demonstrate that they are the
producers of that programme. As a result, they show is among the highest rating in its category.
The study also demystified how the group operates to achieve such a marvellous work and its
unexploited potentials which may need further studies and investment to increase its gains and
also make radio broadcasting adaptive to this quickly changing and volatile media operation
environment.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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