Strategies Employed by the Nairobi Hospital in Kenya to Achieve Competitive Advantage

Abstract

Firms require different plans to manage their success. Strategies are what determine value and success of firms. Without effective strategic direction, firms cannot achieve their long term value. The goal of this inquiry was to determine some of the plans used by TNH in gaining their power over rivals. The analysis was based on case study model. Information was gained from eight managers at the TNH. Through the use of interview, data was obtained. The analysis was based on content analysis models. From the findings, it is true that adoption of unique strategies promotes the firm success. The inquiry noted that TNH has adopted different plans to achieve their goals. Some of the programs widely used in the firm included the adoption of quality services, the enhancement of stakeholder management and diversification strategies. The study review indicated that the firm also used cost cutting plans, use of innovation and research systems and development of customer management plans. In their operations, the study noted that the firm used focus plans, brand differentiation and offering unique services through stakeholder and partnership models. All these new models and plans improve the success of the firm. As such, it was concluded that TNH should continue using its unique strategies to improve its success. However, service delivery and quality services were viewed as one of the major factors that led to its success. Offering and introducing diverse services including publications on medical aspects, hiring professionals and offering meeting as well as laundry services also improved the firm success in times of economic crisis. It is recommended and considered that the management of the firm should adopt effective diversification plans going forward. The firm should also adopt ways of improving its quality control and avoid errors that may damage its brand image and reputation. Without proper service integration, the firm may fail to achieve its plans. It is imperative that the firm adopt ways of hiring medical experts and motivate their workers to achieve their success. With focus on the East African region, the firm should control their price range to meet the low income needs of various people in the region. This is one of the ways that can help promote sustainability of the services and activities in the firm.