Sales Forecasting Strategies and Performance of Mobile Phone Outlets in Nairobi, Kenya
Abstract
Forecasting enables businesses to precisely quantify their costs and revenues, allowing them
to accurately anticipate both their short-term and long-term performance. The main purpose
of this study is to determine the sales forecasting strategies commonly used by mobile phone
outlets in Nairobi Kenya. The study also establishes effects of sales forecasting strategies on
the performance of mobile phone outlets in Nairobi Kenya. Literature on sales forecasting
and organizational performance is presented in this study. The literature is linked to the
organizational theories that are relevant to the sales forecasting field. The study employs
descriptive design to facilitate data collection and analyzing to achieve the research
objectives. The study population included 50 mobile phones retail outlets where Owners or
managers of these shops were the study's target audience for the questionnaire. The study
found that judgmental method is commonly used in retail stores to forecasts their sales. All
sales forecasting strategies had a p-value less than 0.05, which indicates that they have
significant relationship with performance of mobile phone retail outlets in Nairobi. There was
a significant relationship between sales forecasting and performance of retail stores.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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