Gambling Mitigation Strategies Adopted by the Betting Control and Licensing Board of Kenya

Abstract

The purpose of this study was to establish gambling mitigation strategies adopted by Betting Control and Licensing Board (BCLB) of Kenya to enhance performance. This study was intended to provide valuable information to the organisation for decision making and to the government for policymaking and practice. Similarly, the research was informed by three main theories including; contingency theory, Resource Based Theory and Porters theory of competitive advantage. On methodology, the study employed a case study design that focused on BCLB. The study targeted six respondents drawn from senior management level. Data was collected using an interview guide and content analysis was employed for analysis. The findings were that various gambling mitigation strategies have so far been adopted by the Betting Control and Licensing Board such as self-exclusion policies, new gaming bill of 2019, sectionalizing the board, licensing strategy, regular crackdown on illegal gambling activities, training members and employees, stringent control of operating hours and enactment of advertising guidelines. Amongst the notable challenges facing BCLB include inadequate funding, corruption and bribery and political interference. The study established that technology has redefined the gambling activities in the country with ease through online platforms. Proper policies should be implemented to sanitise the sector. Betting Control and Licensing Board of Kenya should equally be given financial autonomy to work without interference. Gambling should also be regulated to disallow the vulnerable and underage from participating in gambling and participants should be vetted in order to protect families. The gaming law should be subject to review to address emerging issues in the industry since this will make it competitive. The study recommends the need for further studies in this field to bridge the existing gaps and lapses affecting the industry and to ensure continuity