Organizational Core Strategies and Performance of Kenya Commercial Bank Limited

Abstract

Companies have progressively embraced novel approaches to enhance their operation. Organizational strategies act as the lubricants towards achieving holistic realization of long-term objectives. The theories underpinning this study include goal-setting theory, resource dependency theory and open system theory. It follows a qualitative research design and is based on a case study, specifically focusing on the context of KCB Bank as the organization of interest. The primary data for this research was obtained from the top management staff of KCB, utilizing an interview guide as a roadmap for in-depth information sourcing. As a consequence, corporate governance and top management are responsible for devising long-term plans to steer the business operations. Importantly, well-structured organizational core strategies can be either subjective or objective, serving as input ideologies that influence the overall performance. Additionally, companies showcase their strength through innovative strategies that can lead to significant performance improvements and competitive advantages. Moreover, in the fast-paced commercial environment characterized by stiff competition, a case study of commercial banks analyzing organizational strategies versus performance offered critical insights in the banking sector. The objective of this study was to assess the impact of organizational strategies on the performance of Kenya Commercial Bank. The qualitative research design facilitates in-depth understanding and thorough interrogations. The study's target personnel included chief officers and top managers responsible for HR, Risks and Compliance, Banking and Savings and Strategy. The data was analyzed through content analysis. In a nutshell, data analysis involved a systematic procedure, defining objectives, integrating data analysis tools, and employing content analysis to ensure the provision of high-quality information. Participants in the study indicated that people-oriented strategies prioritize the well-being and satisfaction of employees, customers, and stakeholders...