Browsing Theses and Dissertations by Title
Now showing items 20984-21003 of 46180
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Foreign Market Entry Strategies Adopted by Tigo to Enter Into Rwandan Telecom Market
(University of NairobiCollege of Humanities and Social Sciences, 2013)The increasing globalization of business, the changing face of global political landscape, increased diffusion of political boundaries and the changing forms of governance structures for international firms motivated by ... -
Foreign market entry strategies and challenges faced by South African Breweries Ltd in the Kenyan market
(School of Business, 2013-08)Strategy is the game plan to succeed and is vital in ensuring success in all organizations. Entry strategies are plans put in place in entering and tapping new markets. A strategy can only deliver its purpose if it is well ... -
Foreign Market Entry Strategies and Competitive Advantage of Fintech Companies in Kenya
(University of Nairobi, 2021)The purpose of this study was to establish whether foreign market entry has an influence on competitive advantage of fintech companies in Kenya. The study was anchored by two theories: the Eclectic Paradigm Theory by John ... -
Foreign Market Entry Strategies and Financial Performance of Kenya Reinsurance Corporation in Foreign Markets
(University of Nairobi, 2022)The objective of this study was to research on the foreign market entry strategies adopted by Kenya Reinsurance Corporation Limited when entering foreign markets and its financial performance of in foreign markets. The ... -
Foreign Market Entry Strategies and Financial Performance of Kenya Reinsurance Corporation in Foreign Markets
(University of Nairobi, 2022)The objective of this study was to research on the foreign market entry strategies adopted by Kenya Reinsurance Corporation Limited when entering foreign markets and its financial performance of in foreign markets. The ... -
Foreign Market Entry Strategies and Performance of Multinational Manufacturing Firms in Nairobi Kenya
(2019)Foreign marketing entry strategies have been significantly linked to influence an organization performance. There has been mixed results in the industrial investments in Kenya as new multinational manufacturing companies ... -
Foreign Market Entry Strategies Used by British Multinational Corporations in Kenya
(School of Business, University of Nairobi, 2012-11)In view of the globalization of the world economy, one of the critical questions to examine in establishing an international development strategy is to select the entry mode in the target foreign country. Selection of ... -
Foreign market entry strategies used by Ecobank Kenya Limited to enter the Kenyan market
(University of Nairobi, Kenya, 2011)Entering new markets, despite the huge potential that it provides, does involve big risks. Foreign market entry mode is an institutional arrangement that makes possible the entry of a firm's products, service, know-how, ... -
Foreign market entry strategies used by multinational corporations in Kenya: A case of Coca Cola Kenya Ltd
(School of Business, University of Nairobi, 2012-11)This study was on the strategies that MNCs use to enter the Kenyan market with a case study of Coca Cola Company in Kenya. The objective of the study was to establish the foreign market entry strategies adopted by Coca ... -
Foreign Market Entry Strategies Used by Multinational Motor Vehicle Companies to Enter the Kenyan Market
(University of Nairobi, 2014)Multinational corporations move to foreign countries for various reasons which include; to get access to raw materials, to increase their sales turnover, to take advantage of the reduced transport and distribution costs, ... -
Foreign Market Entry Strategies Used by Multinational Pharmaceutical Firms in Kenya
(University of Nairobi, 2013)The main objective of this study was to determine entry strategies used by multinational pharmaceuticals firms in Kenya. Despite abundant research on entry strategies in International Business (IB) studies, scholars have ... -
Foreign Market Entry Strategy and Performance in International Supermarkets in Kenya
(University of nairobi, 2022) -
Foreign Market Expansion Strategy and Low Cost Carrier Airlines. A Case of Jambojet Limited
(University of Nairobi, 2022) -
Foreign market strategies adopted by Barclays Bank Ltd
(University of NairobiSchool of business, 2009-10)ABSTRACT In today's competitive global marketplace, the importance of formulating an effective foreign marketing strategy has been receiving increased attention. The relationship between foreign marketing strategy and ... -
Foreign policy and conflict in Somalia, 1960-1990
(Department of International Studies, University of Nairobi, 2009-07)The study provides an overview of pre-1991 Somali foreign policy and conflict. It examines the extent to which the foreign policies of Somalia, regional states and other key external actors were a contributory factor to ... -
Foreign Policy and Terorism: a Case Study of Kenya 1963-2018
(university of nairobi, 2018)The use of planned violence with an aim of imposing fear to a person or a group of persons in order to cause them to behave in a certain manner or prevent them from doing something has been there since time immemorial. The ... -
Foreign Policy Leadership and War: Case Study of Anglo-Zulu War of 1879
(University Of Nairobi, 1993)TheBritish imperial policy of colonising smaller, weaker and less developed nations was the underlying cause of the Anglo-Zulu War. The imperial policy allowed British agents, including the military, to use unrestricted ... -
The Foreign Policy of Kenya and Tanzania: the Impact of Dependence and Underdevelopment
(University of Nairobi,Institute of Diplomacy and International Studies, 1982) -
Foreign Policy of the Sudan: a Critical Analysis, 2005 - 2012
(University of NairobiInstitute of Diplomacy and International Studies, 2013-11)The study critically analyses the foreign policy of the Sudan from 2005 - 2012 and within the context of the Comprehensive Peace Agreement (CPA) signed on 9 July 2005. This period is seen as the period that fuelled and ... -
Foreign policy through foreign aid: the case of federal republic of Germany's aid to Kenya 1963 - 1989
(University of NairobiDepartment of Government, 1994)Foreign aid is a major feature of North-South interactions. The transaction embraced in the current concepts of foreign aid however, are of various kinds. In this enquiry, our attention is confined to one; to a set of ...