Browsing Theses and Dissertations by Title
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The Influence of Brand Equity on Sales Performance of Retail Pharmacies in Kisumu County.
(University of Nairobi, 2021)The concept of brand equity and its effect on various business parameters has elicited much interest among scholars in the recent past. The purpose of this study was to determine whether brand equity has an influence on ... -
The Influence of Brand Equity on Sales Performance of Retail Pharmacies in Kisumu County.
(University of Nairobi, 2021)The concept of brand equity and its effect on various business parameters has elicited much interest among scholars in the recent past. The purpose of this study was to determine whether brand equity has an influence on ... -
The influence of brand equity on the choice of marketing strategies by manufacturers of carbonated drinks in Kenya
(University of Nairobi, 2015)Brand equity is a set of brand assets and liabilities linked to a brand, its name and symbol that add to or subtract from the value provided by a product or service to a firm and/or to that firm’s customers. The main ... -
The influence of brand extension strategies on brand image among pharmaceutical firms in Nairobi, Kenya
(University of Nairobi,, 2013)Over the past two decades, the retail landscape has experienced remarkable changes due to macro- and micro-environmental forces. Technological advancement and a saturated domestic market, combined with increasingly ... -
The influence of brand ideals on sustainable growth in Kenyas’ Cement Industry
(University of Nairobi,School of business,, 2013-10)The study sought to establish the influence of brand ideals on sustainable growth and the extent to which they are being used by Kenya’s cement companies. A descriptive cross-sectional study was done with the target ... -
Influence of Brand Orientation on the Performance of Daily Newspapers in Kenya
(University of Nairobi, 2016-11)Customer perception of brands has been of great interest to the organizations as more and more organizations embrace brand orientation whether knowingly or unknowingly. This leads to a more efficient system of work as there ... -
Influence of brand personality on Glaxosmithkline products in Nairobi
(School of Business, University of Nairobi, 2011-11)The proliferation of assorted brands of toothpaste products in the country has led to cut-throat competition for increased market share being witnessed among the operators in the toothpaste industry. When competition is ... -
Influence of brand symbols on brand Preference for consumers of Kenya breweries Limited products in Nairobi
(School of Business ( SOB ), 2002)In recent time, many organizations have made modifications to the brand symbols used in their brands, and this has been driven by various factors, among them, the ever increasing alternatives for consumers to choose from, ... -
The influence of branding on employee attitude and perceptions in the banking industry in Kenya a case study of four banks
(University of NairobiSchool of Business, University of Nairobi, 2005-09)The objective of branding is profit oriented and customer focused. It is a widely accepted theory in marketing that a brand is owned by the external customer because brand equity must be based partly on the values and ... -
Influence of Branding Practices on Service Delivery Among Security System Firms in Nairobi Kenya
(University of Nairobi, 2023)Worldwide, businesses of all sizes and in a variety of sectors are increasingly turning to branding as a development strategy. More than just a marketing activity, firms in today's fast-paced and unpredictable business ... -
The influence of branding strategy on financial performance of commercial banks in Kenya
(University of Nairobi, 2015)The purpose of this study was to establish the influence of branding strategies on financial performance among commercial banks in Kenya. The study had two specific objectives: To establish branding strategies adopted by ... -
Influence of browse availability on goat diets in an acacia Senegal savannah of south-central Kenya
(Graduate College of Texas A&M University, 1985)Seasonal effect of bush canopy on dietary selection and nutrition of goats was evaluated at Kiboko, south-central Kenya from June through November, 1982. Three mature esophageally fistulated East-African goats were used ... -
Influence of budgeting on implementation of development plans in public Secondary schools in Uriri district, Migori county, Kenya
(2014)The purpose of this study was to establish influence of budgeting on implementation of development plans in public secondary schools in Uriri District, Migori County. The study was to; examine how the competence of budgeting ... -
Influence of building design on running costs of lighting in office buildings. (case study: Nairobi central business district)
(University of Nairobi, 2008-07)This is a study of office building design and running costs of lighting in an urban setting. The hypothesis of this study is that architectural design parameters have an influence on running costs of lighting. It has been ... -
Influence of Building Information Modelling Adoption on Completion of Construction Projects: a Case of Nairobi County, Kenya
(University of Nairobi, 2016)The Architectural, Engineering and Construction (AEC) industry is characterized by its fragmented, complex and multidisciplinary nature. Hence, the project completion is heavily pivoted on its effective collaboration among ... -
Influence of built environment accessibility on work performance among persons with disabilities: a case of Moi Teaching and Referral hospital
(University of Nairobi, 2014)The purpose of this study was to establish the influence of built environment accessibility on work performance among persons with disabilities; A case of Moi Teaching and Referral Hospital in Uasin Gishu County, Kenya. ... -
Influence of Bursary Funds in Addressing Educational Wastage in Public Secondary Schools in Kandara Sub-County, Murang’a County, Kenya
(University of Nairobi, 2016)Despite the implementation of secondary education bursary fund (SEBF) to minimize educational wastage from poor families, the country still experiences problems such as repetition and drop out of students in secondary ... -
Influence of bursary scheme on retention of students in public secondary schools in Kiambaa constituency, Kiambu County
(University of Nairobi, 2015)The Constituency Bursary Fund (CBF), which was formally referred to as Secondary School Education Bursary Fund (SEBF), was established in 1993/4 financial year. The objective of the fund was to reduce the financial burden ... -
Influence Of Business Associations Services On The Growth Of Micro And Small Enterprises: A Case Of Starehe Sub County, Nairobi County, Kenya
(University Of Nairobi, 2016)According to the Sessional paper No. 2 of 2005 on growth and development of micro and small enterprises in Kenya, only seventeen percent of small and medium firms grow out of micro firms. This is a real cause of concern ... -
Influence Of Business Associations Services On The Growth Of Micro And Small Enterprises: A Case Of Starehe Sub County, Nairobi County, Kenya
(University of Nairobi, 2016)According to the Sessional paper No. 2 of 2005 on growth and development of micro and small enterprises in Kenya, only seventeen percent of small and medium firms grow out of micro firms. This is a real cause of concern ...
