Browsing Theses and Dissertations by Title
Now showing items 3537-3556 of 46189
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Brand Extension Strategies and Brand Image of Tuskys Mavazi
(University of Nairobi, 2019)This was set to establish brand extension strategy on brand image at Tuskys Mavazi. The set research questions answered were: How different types or categories of brand extension affected brand image? A case study research ... -
Brand Extension Strategies and Corporate Image of Profit Making Government Owned Organizations in Tanzania
(University of Nairobi, 2018)The objective of the study was to set up the impact of brand expansion strategies on the corporate image of profit making government owned organization. The research design was a descriptive cross-sectional study. The ... -
Brand Identities Adopted by Non-governmental Organizations in Kenya
(School of Business, University of Nairobi, 2012-10)Increasing competition, dwindling donor resources and the rise in public accountability in the nonprofit sector has called for Non Governmental Organizations (NGOs) to consider commercial branding concepts. The objectives ... -
Brand Image And Shopper Buying Behaviour In Large Supermarkets In Nairobi County
(University of Nairobi, 2018)The supermarket sector in Kenya plays an important role as an employer as well as playing an important role in transmission of manufactured goods, both locally produced and imported, to the final consumer. Supermarket ... -
Brand Internationalization Process: the Case of Ecolab
(University of Nairobi, 2014)This study is about the process followed by multinational enterprises in building their brands internationally and the challenges encountered in the undertaking. Today, a Brand is considered as a valuable asset for the ... -
Brand Loyalty Programmes and Competitiveness of Five Star Hotels in Nairobi
(University of Nairobi, Kenya, 2012)Competition among the various hotel brands has led to the need to attract and retain customers and adopt ways of adding greater value to these customers like having brand loyalty programmes. These programmes aim at more ... -
Brand Management Attributes, Corporate Image, Customer Characteristics And Customer Satisfaction Among Undergraduate University Students In Kenya
(UoN, 2019)The general objective of this study was to determine the influence of brand management attributes, corporate image, and customer characteristics on customer satisfaction among university students in Kenya. Specifically, ... -
Brand Personality and Market Penetration Among Insurance Companies in Kenya
(University of NairobiCollege of Humanities and Social Sciences, 2013)The study sought to establish the brand personality of each of the various insurance companies in Kenya as well as establish the relationship between brand personality and market penetration among these insurance companies. ... -
Brand Personality Influence on Brand Choice: the Case of Televisions in University of Nairobi Mba Students
(University of Nairobi, Kenya, 2011)Consumers often see brands as persons whereby they give the brands metaphoric personality traits, and marketers often create or reinforce these perceptions through advertisements. Successfully advertising on brand's ... -
Brand Personality, Strategic Marketing Partnerships, Organizational Demographics and Customer Service Delivery of Public Universities in Kenya
(University of Nairobi, 2021)general objective of this study was to establish the relationship between brand personality, strategic marketing partnerships, and organizational demographics on customer service delivery of public universities in Kenya. ... -
Brand positioning of innovation labs in Kenya: Creating an effective branding strategy
(2018-05)Innovation labs or hubs are social workspaces and research centers that provide specific expertise on trends and innovation management. Globally, innovation labs have been used by governments, non-governmental organizations, ... -
Brand Positioning Strategies and Competitive Advantage of Digital Television Broadcasters in Kenya
(University of Nairobi, 2018)The purpose of this study is to examine the Brand positioning strategies and competitive advantage of digital television broadcasters in Kenya. The research question was to establish to what extent brand positioning ... -
Brand positioning strategies and competitive advantage of the five star hotels in Nairobi
(School of Business, 2012)Five star hotels are placing a focus on the brand positioning strategy, it is necessary for the hotels to strategically find a way to get a competitive advantage over the others as a market strategy, as there exists ... -
Brand rejuvenation strategies and organization performance: A case study of new Kenya Cooperative Creameries Limited
(School of Business, 2012-10)Brand rejuvenation strategy is considered to have occurred when a firm recovers adequately to resume normal operations often defined as having survived a threat to survival and regained sustainable profitability. In this ... -
Branding as a competitive strategy the case of Mwea Basmati rice
(University of Nairobi, 2014) -
Branding Practices for Fresh Fruits and Vegetables, Farmer Characteristics, Operating Environment and Performance of Commercial Farmers in Kiambu County, Kenya
(University of Nairobi, 2015)The broad objective of this study was to establish the relationship between branding practices (BP) of fresh fruits and vegetables (FFV) and performance of commercial farmers in Kiambu County and the extent to which farmer ... -
Branding strategy for the kenya agricultural Research institute and its products
(College of Humanities and Social Sciences, University of Nairobi, 2009-10)Brands are recognised to connote quality to customers, distinction within a market and to gain financial rewards to an organisation, and can be characterised as products, corporations, persons and place. The purpose of ... -
The Breakdown of Independence Constitutions of and Constitutional Governments in Commonwealth Africa
(University of NairobiSchool of Law, 1976-06) -
The Breakdown of the Rule of Law in Commonwealth Independent African States
(Faculty of Law, University of Nairobi, 1977-04) -
Breaking down barriers in Rural Kenya: a case study of M-PESA services in Migwani area of Mwingi District, Kenya
(University of Nairobi, Kenya, 2011)The cellular mobile industry in Kenya has become one of the most popular and fastest growing industries in Kenya. Safaricom, Airtel (known as Zain during this study), Orange Kenya and Yu are the four mobile operators in ...