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Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM)
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Theses and Dissertations
Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM)
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Branding as a competitive strategy the case of Mwea Basmati rice
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Date
2014
Author
Maringa, David Mwangi
Type
Thesis
;
en_US
Language
en
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URI
http://hdl.handle.net/11295/75730
Citation
Master of Business Administration
Publisher
University of Nairobi
Collections
Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM)
[24486]
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