Branding as a competitive strategy the case of Mwea Basmati rice
| dc.contributor.author | Maringa, David Mwangi | |
| dc.date.accessioned | 2014-12-01T08:29:49Z | |
| dc.date.available | 2014-12-01T08:29:49Z | |
| dc.date.issued | 2014 | |
| dc.identifier.citation | Master of Business Administration | en_US |
| dc.identifier.uri | http://hdl.handle.net/11295/75730 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Nairobi | en_US |
| dc.title | Branding as a competitive strategy the case of Mwea Basmati rice | en_US |
| dc.type | Thesis | en_US |
| dc.type.material | en_US | en_US |
