Browsing Theses and Dissertations by Title
Now showing items 25102-25121 of 47747
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Influence of boards of management governance practices on teachers’ job satisfaction in secondary schools in Tana river county, Kenya
(University of Nairobi, 2015)The purpose of this study was to investigate the influence of the Boards of Management’s Governance Practices on teachers and job satisfaction in secondary schools in Tana River County. The study sought to determine the ... -
Influence of Boards of Management Members’ Practices on Pupils’ Academic Performance in Public Primary Schools in Kahuro Sub-county, Kenya
(University of Nairobi, 2016)The study sought to find out the management practices used by the Boards of Management and their influence on pupils’ academic performance in public primary schools in Kahuro sub-county in Murang’a County. The objectives ... -
Influence of boards’ of managers on sustainability of constituency development funded infrastructure projects in secondary schools: a case of Cental Imenti constituency-Meru county, Kenya
(University of Nairobi, 2015)For the last ten years, over seventy percent of the constituencies in Kenya have consistently reported mismanagement, theft, fraud and misappropriation of Constituency development fund for development project report in ... -
Influence of boda-boda transport enterprise on the livelihood of operators in Kitale town, Trans-nzoia county, Kenya.
(University of Nairobi, 2015)his study sought to look into the influence of boda-boda transport business on the livelihood of boda boda operators, within Kitale Town, Trans-Nzoia County. The objectives analyzed included to determine the influence ... -
Influence of Brainstorming Technique on Standard Seven Learners’ Achievement in English Composition Writing in Public Primary Schools in Kisumu County, Kenya
(University of Nairobi, 2020)Adaptation of brain storming technique to teach Standard Seven learners English composition writing offers the learners an opportunity to work well in groups where behavior, collaboration and communication is natured. The ... -
Influence of brand equity assets on consumer purchase choices: the case of breastfeeding pillows in Nairobi
(University of Nairobi, Kenya, 2010)This study seeks to look at me influence of brand equity assets on Consumer behavior with the product in study being the breastfeeding pillow. There are four major brand equity assets categories brand awareness, loyalty, ... -
Influence of Brand Equity on Consumer Purchase Choices Among Pay Tv Subscribers in Nairobi, Kenya
(University of Nairobi, 2016)The competitive potential of any company is significantly influenced by the brands held in the company‟s portfolio. To firms, strong brands create competitive advantage, customer loyalty and attract premium prices for its ... -
The Influence of Brand Equity on Customer Perception: a Survey of Customers of Branded Parks and Reserves of Kenya
(University of Nairobi, 2016)In the 21st century, the priority for many firms has switched from acquiring customers and striving for customer loyalty to achieving strong brand equity. To compete in different product and service industries requires a ... -
Influence of Brand Equity on Market Performance at CIC Asset Management Ltd
(University of Nairobi, 2021)Brand equity is a critical factor in how consumers make purchase decisions. In today’s world consumers are surrounded by brands, with most of the products and services they consume coming with a promise and marked by a ... -
The Influence of Brand Equity on Sales Performance of Retail Pharmacies in Kisumu County.
(University of Nairobi, 2021)The concept of brand equity and its effect on various business parameters has elicited much interest among scholars in the recent past. The purpose of this study was to determine whether brand equity has an influence on ... -
The Influence of Brand Equity on Sales Performance of Retail Pharmacies in Kisumu County.
(University of Nairobi, 2021)The concept of brand equity and its effect on various business parameters has elicited much interest among scholars in the recent past. The purpose of this study was to determine whether brand equity has an influence on ... -
The influence of brand equity on the choice of marketing strategies by manufacturers of carbonated drinks in Kenya
(University of Nairobi, 2015)Brand equity is a set of brand assets and liabilities linked to a brand, its name and symbol that add to or subtract from the value provided by a product or service to a firm and/or to that firm’s customers. The main ... -
The influence of brand extension strategies on brand image among pharmaceutical firms in Nairobi, Kenya
(University of Nairobi,, 2013)Over the past two decades, the retail landscape has experienced remarkable changes due to macro- and micro-environmental forces. Technological advancement and a saturated domestic market, combined with increasingly ... -
The influence of brand ideals on sustainable growth in Kenyas’ Cement Industry
(University of Nairobi,School of business,, 2013-10)The study sought to establish the influence of brand ideals on sustainable growth and the extent to which they are being used by Kenya’s cement companies. A descriptive cross-sectional study was done with the target ... -
Influence of Brand Orientation on the Performance of Daily Newspapers in Kenya
(University of Nairobi, 2016-11)Customer perception of brands has been of great interest to the organizations as more and more organizations embrace brand orientation whether knowingly or unknowingly. This leads to a more efficient system of work as there ... -
Influence of brand personality on Glaxosmithkline products in Nairobi
(School of Business, University of Nairobi, 2011-11)The proliferation of assorted brands of toothpaste products in the country has led to cut-throat competition for increased market share being witnessed among the operators in the toothpaste industry. When competition is ... -
Influence of brand symbols on brand Preference for consumers of Kenya breweries Limited products in Nairobi
(School of Business ( SOB ), 2002)In recent time, many organizations have made modifications to the brand symbols used in their brands, and this has been driven by various factors, among them, the ever increasing alternatives for consumers to choose from, ... -
The influence of branding on employee attitude and perceptions in the banking industry in Kenya a case study of four banks
(University of NairobiSchool of Business, University of Nairobi, 2005-09)The objective of branding is profit oriented and customer focused. It is a widely accepted theory in marketing that a brand is owned by the external customer because brand equity must be based partly on the values and ... -
Influence of Branding Practices on Customer Purchase Behavior on Agrochemical Firms in Nairobi, Kenya
(University of Nairobi, 2023) -
Influence of Branding Practices on Service Delivery Among Security System Firms in Nairobi Kenya
(University of Nairobi, 2023)Worldwide, businesses of all sizes and in a variety of sectors are increasingly turning to branding as a development strategy. More than just a marketing activity, firms in today's fast-paced and unpredictable business ...