Browsing Theses and Dissertations by Author "Njoroge, Benadatte"
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Competitiveness of global integration strategy among multinational corporations in Nairobi, Kenya
Njoroge, Benadatte (University of Nairobi, 2013)This study first sought to determine if MNCs operating In Nairobi have adopted global integration strategy as part of their operations. Secondly the study was to establish whether the MNCs have competitive advantage. The ...