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Now showing items 181-190 of 382
A survey of the extent to which advertising by textbook publishing firms influence customer preference of textbooks: The case of public primary schools teachers in Nairobi
(University of Nairobi, 2004-11)
The study of the extent to which textbook publishers use advertising to influence the
preference of their consumers was carried out in Nairobi on a sample population of public
school teachers. Evans et al (1996) have ...
The extent to which Kenya power and lighting Company practices internal marketing
(2004)
The importance of the human resources in the achievement of strategy objcctive is
the service driven economy worldwide has brought dramatic changes in the
organization relate with their employees. The operating environment ...
A survey on corporate response to poor performance by companies listed on the Nairobi stock exchange
(2004)
This study sought to establish what course of action companies choose to take in times
of poor performance. There are two broad categories of actions that firms may pursue
in lean times. One is that companies in an effort ...
Attitude of electricity customers towards energy Efficiency messages in lighting activities: The case Of KPLC'S domestic customers in Nairobi
(2004)
Electricity is a versatile, clean and environment friendly source of energy. Its availability, pricing
and use will continue to be important factors as more customers get connected to the national grid
in Kenya. However ...
The relationship between stock returns and bond returns in the Nairobi Stock Exchange
(University of Nairobi, 2004-08)
Capital markets represent a fundamental element of the financial system of any modem economy and
they play an important role in the allocation of capital within the economy. Therefore public authorities
responsible for ...
Survey of the causes of information systems failure among microfinance institutions in Kenya
(University of Nairobi, 2004)
This study sought to identify the state of information systems among the micro finance
institutions (MFls) in Kenya and what causes their failure after they have been
implemented. This study emanated from realization ...
A survey of the factors that investment Management companies consider when Making investment decisions
(University of Nairobi, 2004)
Given the investment decision process that denotes the choice of assets acquired, the
amount invested in each asset and the timing of the investment to maximize returns,
investors can invest in single assets or in a ...
Application of differentiation strategy in commercial banking in Kenya
(2004)
Differentiation strategy is one of the generic strategies used by firms to
achieve competitive strategy. The banking industry in Kenya is facing a very
competitive environment coupled with different environmental changes. ...
Factors Influencing the Supply of Sugar: an Analysis for Kenya 1970-2003
(University Of Nairobi, 2004)
Domestic demand for sugar in Kenya has continued to outstrip domestic production levels over the last three decades Over the last ten years the country has registered an average annual deficit in sugar production of one ...