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Relationship marketing strategy as a competitive advantage in the mobile telephony industry in Kenya
(2011-09)
The way of doing business has changed rapidly in the Kenyan business environment and
world all over. Competition has become so stiff for a business without appropriate
strategies cannot survive. Much of the cut-throat ...
Corporate social responsibility and competitive advantage in multinational food and beverage companies in Kenya
(2012-10)
This research project is carried out using cross sectional survey methodology to determine the relationship between CSR and competitive advantage in the Multinational food and beverage companies in Kenya. In the past two ...
The Impact of New Product Development on Competitive Advantage of Coca Cola -Kenya
(University of Nairobi, 2010)
Product innovation in Kenya has been on increase. Although its importance has been recognised, our understanding of the factors that have influenced firms to introduce new products is limited. The study contained in this ...
Sources of Sustainable Competitive Advantage in Top Ranking Secondary Schools in Nairobi
(University of Nairobi, 2008)
Supply chain strategy and competitive advantage of Nation Media Group Ltd
(2012-10)
The objective of the study was two folded: to ascertain the effects of Supply Chain
Strategies, SCS on NMG’s Competitive advantage and establish possible challenges
faced in the implementation of such strategies. The ...
The Role of Iso 9001 Certification in Developing Competitive Advantage for Kenyan Organizations
(University of Nairobi,School of Business, 2008)
In recent years, the concept of competitive advantage has taken center stage in discussions of business strategy. To be competitive on both a national and a global basis, organizations must adopt a forward-thinking approach ...
Leveraging on Corporate Culture as a Strategy in Driving the Competitive Advantage of Safaricom Limited
(2012-10)
Motivating culture helps develop a working environment that will help ensure that
individuals deliver results in accordance with the expectations of management.
Organizations, everywhere, function within a specific ...