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Now showing items 1-10 of 12
Determination of unique marketing challenges encountered by young entrepreneurs in Nairobi Kenya
(2011-10)
Youth unemployment is a major problem in Kenya. Youth entrepreneurship presents a great
opportunity for addressing this challenge. However, young entrepreneurs face many
obstacles. Many studies conducted regarding young ...
Strategic marketing practices adopted by micro and small barber enterprises in Masaba north district, Kenya
(2012-11)
The motivation behind this study was the fact that in the face of the current high unemployment and economic hardships small businesses have remained a source of livelihood to citizens in Kenya. Indeed, it is the small ...
Response strategies adopted by Kenya commercial bank limited to a competitive environment
(2012)
This research was designed to investigate the response strategies adopted by Kenya Commercial
Bank Limited to a competitive environment. The study sought to achieve two objectives. The
first objectives was to identify ...
Competitive strategies adopted by liquefied Petroleum gas (LPG) marketers in Kenya to cope with Competition
(University of Nairobi, 2006)
Over the last 10 years, there have been many changes in the Kenyan economy. These
changes have had a considerable impact on all industries and the oil industry is no
exception having been liberalized in October, 1994. ...
Downstream supply chain performance measurement by the oil marketing companies in Kenya
(2012)
With the rising number of Oil Marketing Companies (OMCs) and increased complexity
of the Downstream Supply Chains, there’s a greater interest in the potential of
Downstream Supply Chains’ Performance Measurement to ...
Marketing of sheep and goats and its role in food security among pastoral communities in Marsabit District, Kenya
(2003-09)
Pastoral households have become chronically food insecure. Since sheep and goats are
kept in large numbers in the arid and semi-arid environments compared to other species
of livestock, they are expected to play an ...
An economic analysis of the constraints in the production and marketing of milk in Kilifi District of the Coast province of Kenya
(1994)
This study investigates the milk production and marketing system in Kilifi District.
The purpose is to examine the causes of high producer price in the informal sector and
the decline in milk production in Kilifi District. ...
The extent to which firms manufacturing fast Moving consumer goods in Kenya apply Real Time Strategic change principles
(University of Nairobi, 2006)
Today's business environment has become increasingly dynamic. Organizations
are under a lot of pressure to change as fast as their markets do. Managing
strategic change is now a core responsibility of corporate managers ...
Beef cattle marketing in Baringo District, Kenya
(University of Nairobi, 1994)
The study aims at determining the factors that influence competition and pricing
efficiency in the Baringo beef marketing system.
It starts by describing the marketing system in the district and then goes on to show ...
Effectiveness of Positioning Strategies Used by Mobile Phone Providers in Kenya
(University of Nairobi, School of Business, 2009-11)
Positioning is concerned with the attempt to modify the tangible characteristics and the intangible perceptions of a marketable offering in relation to the competition. In the mobile industry, the positioning involves ...