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Competitive Strategies Adopted by Exhibition Stalls in the Nairobi Central Business District
(University of Nairobi, 2007)
This project analyses the strategies adopted by small-scale enterprises focusing
specifically on the exhibition stalls within the central business district of Nairobi. This
study was specifically carried out on the ...
Competitive Strategies Adopted by Audit Firms in Nairobi
(University of Nairobi, 2007)
Competitive strategy comprises of all those moves and approaches that a firm has and is
taking to attract buyers, withstand competitive pressure and improve its market position.
It concerns what a firm is doing in order ...