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Now showing items 11-13 of 13
A Cross-cultural Comparative Study of Entrepreneurial Traits Between Indigenous and Immigrant Entrepreneurs in Nairobi
(University of Nairobi, 2011-08)
Entrepreneurship is an act of transforming innovation into economic goods, and of discovering new methods and resources. Entrepreneurs generate evolutionary change in economy and propel a country‟s future development. This ...
Challenges Facing the Implementation of Hospital Management Information Systems in Hospitals in Nairobi
(University of Nairobi, 2011-10)
Hospitals in Kenya are adopting and implementing ICT in order to improve transparency,
efficiency and effectiveness in service delivery through the implementation of Hospital
Management Systems (HMIS).The main aim objective ...
Perception of Brand Equity of Daily Newspapers by Media Buying Agencies in Nairobi, Kenya
(2011-11)
Brands are the basis for sustainable advantage for most organizations. Therefore, the
perception that a brand attracts can make or break it. The purpose of this study was to
look at the perception that media buyers have ...