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Now showing items 2391-2400 of 2496
Management Satisfaction With the Performance of Computer-mediated Informationsystems: the Case of Clients of Selected Computervendors
(Univesity of Nairobi, 1991)
The primary objective of this study was to investigate which factors are considered important in gauging satisfaction with computer - mediated information systems in Kenya. The rationale of the study arose from ...
Perceived Quality of Card Companies' Attributes: the Case of Diners Club and Merchant Card
(University of Nairobi, 1991)
The study reported in this project sought to investigate the
perceived quality of Merchant Card and Diners Club's attributes,
as seen by retail establishments. The basic premise of the study
was that the success of any ...
Horticultural Marketing Problems in Kenya: a Case for Small-scale Farmers of Ndia Division, Kirinyaga District
(University of Nairobi,, 1998-07)
The survey of the study reported here was carried out between May and July 1998.
The study sought to determine the horticultural marketing problems facing small-scale
farmers of Ndia division in Kirinyaga district. The ...
Estimating the Systematic Return Risk for the Nairobi Stock Exchange
(University of Nairobi,, 1991)
The risk and return parameters of a stock market are of
great interest not only to investors but to scholars and
regulatory authorities among others. They give the "big"
picture of the entire market and are therefore ...
The Effects of a Firm's Capital Structure on the Risk of Common Stocks a Test of the Nse
(University of Nairobi, 1992)
The risk - return trade off 1.s almost a concluded issue in finance today. Studies have shown that the higher the risk of a
security, the higher the returns the investors require. However, two major questions that this ...
Inventory Optimization: Determining Major Inventory Parameters in the Case of Hops at the Kenya Breweries Limited
(University of Nairobi, 1991-06)
Most organizations have always wanted to optimize use of the limited resources that they find themselves endowed with so as to reap maximum possible profits. Optimizing use of inventory is one such a resource that organizations ...
The Extent to Which Commercial Banks in Kenya Use the Promotion Mix Elements to Market Their Services
(University of Nairobi, 1992-06)
The study reported here analyzed the extent to which commercial
banks in Kenya utilize the promotion mix elements of advertising, sales pro
motion, public relations and personal selling to market their services. The
study ...
The Relative Importance of Various Macro-environmental and Organisation Factors in Influencing Buying Decisions
(University of Nairobi, 1992)
This study investigated the relative influence of varous organizational and macro-environmental influences on the purchase decisions of different categories of selected manufacturing firms within Nairobi.
Purchasing ...
Consumer Attitudes Towards Advertising: an Empirical Study of the Middle Class in Nairobi
(University of Nairobi,, 1992)
The main objective of this study was to investigate the attitude held by consumers towards
advertising and its relative importance as a source of consumer information. The significance of such
a study lies in realising ...
A Survey of Consumer Attitudes Toward Life Insurance Industry in Kenya
(University of Nairobi, 1993)
A questionnaire survey was conducted to measure consumer
attitudes towards life insurance in Kenya. The study also
attempted to identify demographics of life insurance policy
holders, and what attributes of life insurance ...